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Research and Insights

Deep dives on AI implementation, automation, channel programs, and the challenges driving transformation across the IT channel.

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AI Is Not Another Tool Category. It Is the Operating Layer.
AI & AutomationJun 1, 2026

AI Is Not Another Tool Category. It Is the Operating Layer.

AI is moving from a tool people open to a layer that runs through the work itself. For the IT channel, the opportunity is governed AI implementation, not another AI login.

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Presh Marketing Solutions becomes PRESHai, launches AI implementation practice for the IT channel
Strategy & InsightsMay 4, 2026

Presh Marketing Solutions becomes PRESHai, launches AI implementation practice for the IT channel

Tampa firm refocuses a decade of channel experience around AI implementation, integration, and managed AI operations for MSPs, distributors, and manufacturers.

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Presh Marketing Solutions is becoming PRESHai. Here's why.
Strategy & InsightsApr 30, 2026

Presh Marketing Solutions is becoming PRESHai. Here's why.

After ten years building Presh Marketing Solutions in the IT channel, we are becoming PRESHai. A founder's note on why the work is changing, and where we are taking it next.

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Preparing Your Organization for the Next Wave of Channel Transformation
Strategy & InsightsMar 4

Preparing Your Organization for the Next Wave of Channel Transformation

Channel transformation continues to accelerate. Learn how to position your organization for the changes ahead.

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The Consultancy Approach: Why IT Channel Companies Need Strategic Partners
Strategy & InsightsMar 1

The Consultancy Approach: Why IT Channel Companies Need Strategic Partners

Internal resources have limits. Discover why strategic consultancy partnerships help channel organizations accelerate transformation and growth.

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Building a Growth Strategy for Channel-Focused Organizations
Strategy & InsightsFeb 27

Building a Growth Strategy for Channel-Focused Organizations

Growth requires more than ambition—it requires strategy. Learn how channel organizations can develop growth strategies that drive sustainable expansion.

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Distribution in Transition: How Distributors Are Adapting
Strategy & InsightsFeb 23

Distribution in Transition: How Distributors Are Adapting

The distribution landscape is transforming. Explore how leading distributors are evolving their value propositions and operations.

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What MSSPs Need to Know About Scaling Marketing Efforts
Strategy & InsightsFeb 20

What MSSPs Need to Know About Scaling Marketing Efforts

MSSPs face unique marketing challenges as they scale. Learn strategies for growing marketing programs that match business growth ambitions.

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The Evolving MSP Landscape: Trends Shaping the Industry
Strategy & InsightsFeb 17

The Evolving MSP Landscape: Trends Shaping the Industry

The MSP industry continues to transform. Explore the key trends reshaping how managed service providers operate and compete.

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